Rumors move fast, especially online. Over the past year, some folks in the hunting and outdoor world have started asking if Element Outdoors is going out of business. Maybe you’ve seen the chatter on forums, noticed the deep discounts, or wondered why there was a lull in new products for a while. So is Element Outdoors closing its doors, or is something else happening here?
Let’s take a clear look at the current state of Element Outdoors—what’s up with their business, what’s changed, and what it actually means for anyone considering their gear.
Is Element Outdoors Still Around?
First off, Element Outdoors is very much alive. Their official website is up and running, loaded with hunting, fishing, and outdoor lifestyle apparel. That includes everything from camo bibs to fishing hoodies.
If you look right now, you’ll probably see Buy One Get One Free deals or deep-slashed sale prices across many categories. Those aren’t the sorts of promos you tend to see with a struggling company on the way out. Usually, it’s just an empty site or a “clearance – going out of business” headline. Here, it’s new products and slick marketing banners.
People often jump to conclusions when a company shifts its prices or strategy quickly. But Element Outdoors shows every sign of ongoing business. The store works fine, new seasons roll out, and you can order just as you always have. Orders are shipping out without reports of problems—there’s no sign of a wind-down or product drought.
Active on Social Media—Not a Ghost Town
If you really want to gauge whether a brand is fading out, look at its online activity. Drop by Element Outdoors’ Instagram, and you’ll see their feed is consistently updated. They post recently shot product photos, promo videos with hunters in the field, and highlights of their latest technical camo clothing.
They use Instagram Stories, partner shoutouts, and hashtags to push new drops and special deals. The presence isn’t just some automated filler—a real person is behind the posts, sharing user content and responding to comments. For a brand supposedly closing, this level of online interaction doesn’t fit. It honestly feels like a company eager to connect and push forward, not one quietly bowing out.
A Quiet Spell—Then a Rebrand and Relaunch
Now, here’s where a lot of the confusion started. Element Outdoors actually did “fade out” of the spotlight for a while. If you dig through hunting forums like the Tennessee Deer board, plenty of regulars say Element had great gear a few years back, then kind of disappeared for a bit.
People wondered if they went under. But what happened seems more like a short break than a full shutdown. With time, Element Outdoors rolled out a full rebrand. They introduced new technical apparel, modernized their camo patterns (including Mossy Oak), and refreshed their website experience, making it a lot easier to shop.
Forum users noticed and spoke positively. One comment summed it up: “They have rebranded in the last year or so and come out with some NICE gear.” The consensus is that the company took a breather, adjusted, and came back stronger with better designs and materials.
What Hunters and the Outdoor Crowd Are Saying
If you spend time on Saddlehunter or ArcheryTalk, you’ll see real customers talking about Element Outdoors. Many mention the steep sale prices and wonder why the discounts are so high. Right away, some people ask if it’s a liquidation—but regulars quickly point out that these deals have been a part of Element’s new marketing strategy.
On Saddlehunter, someone said, “these deals are almost too good to be true,” but there wasn’t any panic about the company being gone tomorrow. Instead, folks are curious about the new gear, praise upgrades in the product lineup, and give updates after buying.
Discussions often turn to quality and pricing. Some long-time hunters say the new Element gear looks better made, with solid zippers and attention to fit. Others like the addition of true-to-size options for tall or larger folks—a detail some camo brands ignore. There’s open debate about sizing quirks and preferred insulation, but that’s normal on any outdoor gear thread.
Big Names and New Sponsorship Deals
One of the clearest signs a brand is not closing is when they land a major athlete sponsorship. For Element Outdoors, this came in the form of Levi Morgan, a well-known professional archer. When news broke that Levi had left First Lite (his previous sponsor) and inked a deal with Element Outdoors, it sent a pretty clear message: the company is here and putting money into bigger marketing plans.
Bowhunting.com even ran an article announcing that Levi Morgan and Element Outdoors “proudly announced their new partnership heading into the fall hunting season.” This kind of deal doesn’t come together if a company is folding. On YouTube, you’ll even find fresh content and interviews promoting the Element Outdoors and Levi Morgan lineup.
For anyone wondering whether to buy Element Outdoors gear right now, seeing them invest in new promo videos and collaborate with top athletes should be reassuring. It suggests growth, not a quiet exit.
Understanding the Current Discounts and Pricing
One thing that always gets people talking is big discounts. Heavy sales sometimes trigger fears of bankruptcy or liquidation, but there’s another way to look at it.
Element Outdoors is still in the process of rebuilding its brand visibility. Aggressive discounts are a proven way to get gear in people’s hands, start word-of-mouth, and compete with big names like Sitka or First Lite. On forums, seasoned hunting gear buyers agree: the deals seem more about gaining ground and taking market share, not closing doors.
It’s not all that uncommon for a company relaunching or rebranding to reset prices, offload previous lines, or use Buy-One-Get-One promos to reach new customers. We’ve seen it before in other industries, and smart outdoor brands often use this strategy after a lull.
If you’re a bit skeptical, that’s fair. But every piece of info—from active product drops to new campaigns—backs up the story that these deals are powered by fresh marketing, not desperation.
Quality, Product Lineup, and Community Feedback
Something else to note is the product review landscape. On forums and social, people who try the new Element gear say the quality holds up against more expensive brands. The range now includes everything from early season lightweight gear and rain jackets to heavyweight bibs for late winter.
Customers mention the new Mossy Oak camo—something that wasn’t a mainstay in older Element lines. The fabrics and fit are often highlighted as improvements over past versions. Sure, there are questions about long-term durability for the newly relaunched gear, but there’s no avalanche of complaints about poor service or delivery issues.
If the company were falling apart, you’d expect an uptick in people reporting orders not being fulfilled. Instead, you find folks receiving their new camo sets a few days after ordering and posting first impressions online.
How Element Outdoors Compares to Previous Years
For a while, Element Outdoors had almost no updates, no big push on marketing, and a very quiet website. That looked a bit like how some companies slow down before disappearing.
But since late 2022 and into 2023, everything changed. The return includes a much more modern online shop, regular blog posts, product launches, and slick visuals. They also put out detailed product guides and “how to” content, giving potential buyers a clear sense of who they are now—more than just a discount camo brand.
If you scroll through Quick Business Point or similar retail business review sites, you’ll see Element Outdoors is listed as open, with no alerts about bankruptcy or a company closure. In fact, one recent article covering active outdoor brands in the US uses Element as an example of a “recently rebranded” company gaining traction. Here’s a link for more on retail business trends: Quick Business Point.
No Signs of Closure—Just a Different Kind of Growth
So what’s really happening with Element Outdoors? After a dip in visibility, they went through a rebrand, brought in new staff, launched better gear, and started competing on price to reach new buyers. It’s the kind of story you see when companies want a second shot—not companies that are done.
All the evidence—active social, a functioning website, real product shipments, and new athlete deals—point to Element Outdoors being fully open for business. They’re working to get hunters, anglers, and outdoor types to give them another try.
In short, Element Outdoors is not going out of business. If anything, they’re hustling harder than before. The discounts are there, but not because it’s a fire sale. They’re part of a push to remind everyone what brought people to Element in the first place: well-made outdoor gear at prices that get more folks outside.
So, if you’re shopping for new hunting clothes or just watching for trends in the outdoor market, you can be confident buying from Element Outdoors right now. They’re not fading away—they’re reintroducing themselves, aiming to earn their spot with a new generation of customers.
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